Sell Ring to Capital Fish, now has 50 Aircraft

Want to borrow money in the Bank is considered mad, and eventually selling ring yg jewelry she had made a fish basket of capital ..

His decision came out of school at the age of 17 years was regrettable by parents. However, thanks to perseverance and hard work, Susi Pudjiastuti now has 50 aircraft and fish processing plant to serve the needs of high-quality exports.

His name is Susi Pudjiastuti, President Director of PT milk Pudjiastuti engaged in the fishery and PT milk Pudjiastuti Aviation which is Susi Air flight operators. Curly reddish hair, his voice hoarse, husky, yet supple nature.

Not only fluent in English that came out of his mouth when talking to the pilots of Caucasians. Susi - familiar call - also used occasionally Sundanese and Javanese language to his assistants.

"I love learning languages apa aja. The important thing is to make angry and commanding. Because, with that, I can work, "he said, then laughed.

Currently, a woman born Pangandaran, the January 15, 1965, has 50 units of various types of aircraft. Among them is the Grand Caravan 208B, Piaggio Avanti II, Pilatus Porter, and the Diamond DA 42. Most of the aircraft was operated outside of Java such as in Papua and Kalimantan.

"There is hired. However, there is operated solely by Susi Air. Usually used in the border areas by the local government or private sector, "explained the woman who tattooed right calf pictures phoenix's tail dangling.

Susi did not set prices for specific aircraft rental. Therefore, it depends on the services requested the tenant. The rent also varies, but on average between USD 400 to USD 500 per hour.

"Sometimes there are going to USD 600 to USD 700 per hour. Oil companies want to pay USD 1000 for differentiated service levels required. For the purpose of flying, all the tools provided Susi Air. The aircraft, pilots, and fuel. Thus, the net price they pay to stay, "he said.

Susi business talent seen since I was young. Establishment and will clear the hard illustrated Susi at age 17. He decided to get out of school when the class II high school. Do not want to live with parents Nebeng way, he tried to live independently. But, the reality is not as easy as you imagine.
"Just take a diploma school, if so what ngelamar my work. I do not want a mediocre, "he said.

Hard work even then dilakoni Susi. Starting from selling clothes, bed cover, until the results of the earth like a clove. Every day, Susi be around town of Pangandaran using motorcycles to market his wares. Until, he realizes that potential is in the area of Pangandaran fishery. "I pengen Start selling fish because every day at hundreds of fishermen," he said.

In 1983, armed with a USD 750 thousand of selling jewelry in the form of bracelets, necklaces, and rings his, Susi followed Pangandaran many women who worked as a fish basket. Every morning at certain hours, he chipped the others huddled together in TPI (fish auction). "On the first day, I can only 1 kilogram of fish, purchased a small restaurant acquaintance of mine," he said.

Not enough just in Pangandaran, Susi began thinking to expand its market to big cities like Jakarta. Than just renting, he then bought a truck with ice cooling system and bring fresh fish to Jakarta. "Every day, at three o'clock, I went from Pangandaran. Until the middle of the night in Jakarta, then back again to Pangandaran, "he recalled the heavy routine work in the past.

Although successful in business, Susi admitted failure in terms of romance. Female admirers in the world of puppet Semar states already three times married. But, he arungi river craft with three blue and her husband was beautiful Pangandaran Beach. All wreck.

The latter from her husband, Christian von Strombeck, it's Wonder Woman inspired to develop the aviation business. "He was an aviation engineer," he continued.

Christian is an expatriate who had worked at IPTN (Nusantara Aircraft Industry is now called PT DI, Red). Early acquaintance with the French guy that happens when Christian often come to the restaurant owned by Susi Hilmans in Pangandaran Beach. Starting with a brief introduction, Christian Susi finally applied. "My restaurant was crowded. 70-100 visitors a day can be, "he said.

With Christian, Susi began dreaming of having a plane with the main objective of fishery transport to Jakarta. The only way, go Susi, is to build a foundation in fishing villages. "So, catch fish today, the afternoon can be taken to Jakarta. 'm Only an hour, "said the mother of three children and one grandchild is.

Different if they have to wear a landline which can take up to nine hours. Arriving in Jakarta, many dead fish. In fact, if dead, the selling price could drop by half.

"We started to enter the banking business plan in 2000, but did not sell. Diketawain same bank and the people were crazy. 'Want to buy a plane USD 2 million, the same fish, shrimp how to pay,' he said, "Susi said.

Then in 2004, the bank trust and provide a loan of EUR 4.7 million (approximately USD 47 billion) to build the foundation, and bought two Cessna Grand Caravan. However, only a month is used, the tsunami disaster in Aceh. "On the 27th we berangkatkan aircraft to help. It became the first plane that landed in Meulaboh. On 28 we entered another one. We brought rice, instant noodles, water and tents, "he said.

Initially, Susi intend to help the distribution of basic materials for free for two weeks. But, when going through, many non-governmental agencies requesting to participate in the recovery remain in Aceh. "They want to pay rent our aircraft. One and a half years of our work there. From there, Susi Air can buy a plane again, "he explained.

The development of his aircraft rental business continues to soar. Debt from Bank Mandiri approximately USD 47 billion now living 20 percent. "A year finished. Only three times more installments. From BRI, some just beginning Cicil. If total, all (loans from banks) is more than Rp 2 trillion. Return on investment (return on investment) if the flight can be 10-15 years because of expensive, "he said.

Susi not only in the business wing aircraft and cast nets in the sea. Now, he penetrated the plantation business. Still, he acknowledged there are many hurdles to go through. "Fishing we could almost lost because of the tsunami in Pagandaran in 2005. We had two years of work is not no fish, "he said.

For the flight route of Java such as Jakarta, Pangandaran, Bandung, Pangandaran and Jakarta-Cilacap, Susi states are still losing money. Because, sometimes there is only 3-4 passengers. With ticket prices an average of USD 500 thousand, the income was not enough to buy fuel. "A month Java route could lose USD 300 million to USD 400 million. But, is it covered from the outside of Java. Anyway, it is also useful for transporting our fisheries, "he said.

Susi had to give priority to fish buyers, because they are very sensitive to the freshness of the fish. Once transported in a plane, he can put 1.1 tons of fresh fish or lobster. The buyer from Hong Kong and Japan every day waiting in Jakarta. "Business of fish and lobsters to run the business and our flight will continue to develop. Next year we hope to be able to have 60 aircraft, "he said with optimism.


Hopefully this story can you Susi Youths encourage this country to dare to try and willing to work hard! not only hoping to work as employees only .. but it can create new jobs in the middle of the narrowness of current employment opportunities ..! Spirit ...!